Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

More Than Half Of Individuals Aged 25-34 Wrote Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an indisputable impact on customers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When consumers have to pick a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

If A Company Takes Care Of Problems Quickly And Effectively, 95% Of Dissatisfied Customers Will Go Back To A Business

Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Clients Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Take note of this statistic. The better other users explain your service or product, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

Only 6 Percent Of Customers Do Not Rely On Client Reviews At All

According to consumer review statistics, a tremendous 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select a physician or an attorney.

Young people (age 18-35) are even more likely to employ a professional based upon online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to pay attention to consumers' recommendations online.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you manage to choose a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing preferences.

According to social reviews statistics, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are likely to trust a local business.

Source: RevLocal

Google Represents 57.5% Of All Reviews World-wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

15 Percent Of Consumers Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of possible clients won't even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Generally 2 out of 3 companies have outstanding and great scores. Just 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal