Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

No matter how tempting your marketing is, you still require client reviews. There is no other way around it. Customers are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Because the large bulk of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Normally, 142 million consumers check out Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and rating data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% increase.

Source: RevLocal

83% Of Consumers Don't Trust Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to take notice of clients' recommendations online.

Source: Statuslabs

70 Percent Of Customers Prefer To Learn About A Business Via Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your customers creates trust. Even something like responding to their remarks and reviews can make them feel valued.

As you might expect, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really make use of them.

Although we now know why client reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Customers Browse A Companies Reactions To Reviews

Not only do a lot of shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

90 Percent Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone