53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Clients Would Leave A Review If They Were Asked

More than a 35% would leave a review to notify others about their customer encounter and 24% would likely direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their decision making process.

Source: Podium

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a website can only go so far.

Source: Review Trackers

Consumers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Pay attention to this statistic. The better other users describe your service or product, the more money you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

72 Percent Of Clients Won't Take Action Before They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still require consumer reviews. There's no other way around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually use them.

Although we now understand why client reviews are so effective, many businesses obviously do not.

Source: LsaInsider

53% Of Customers Expect Businesses To Reply Within A Week To Negative Reviews

Online review stats show that 63% of client reviews remain without a reaction. That's regrettable, due to the fact that those businesses are losing clients that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista