53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

83% Of All Younger Clients Were Asked To Submit A Review Recently

Of those asked, 80% of clients did submit a review. Overall, companies have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When customers need to select a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

73 Percent Of Consumers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the would-be clients are trying to find. Nearly a third of consumers say written reviews are the only feature that makes them think the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how tempting your marketing is, you still need client reviews. There is no other way around it. Customers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the massive impact user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Clients Could Invest 31 Percent More With A Business That Has Great Reviews

Pay attention to this fact. The better other users describe your service or product, the more money you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics reveal the basic popularity of a site can only go so far when it comes to trust.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation does not affect just the customers. Potential employees also take a look at rankings and take a look at reviews.

Source: Deloitte

Reviews Posted On Twitter Can Help Boost Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo