Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation does not affect just the customers. Potential employees likewise look at rankings and take a look at reviews.

Source: Deloitte

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Reviews Published On Twitter Can Help Grow Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Over Half Of Consumers Aged 25-34 Posted Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Company

This stat is one of many that illustrate the importance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your customers happy is more vital than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for businesses with a perfect five star rating.

Source: Brightlocal

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated material has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

83% Of Consumers Do Not Rely On Advertising

The standard channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements select to take notice of customers' suggestions online.

Source: Statuslabs

Due To The Fact That They Want To Purchase An Item Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82% Of Consumers Check Out Review Sites.

Users come since they have currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone