71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a medical professional or a legal representative.

Younger people (age 18-35) are much more likely to work with an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

Over Half Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is one of many that show the value of online scores. Now that news of customer fulfillment travels this fast, keeping your consumers delighted is more important than ever.

57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for companies with an ideal five star ranking.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

If A Business Takes Care Of Problems Quickly And Effectively, 95% Of Dissatisfied Consumers Will Return To A Company

Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

More Than Half Of Clients Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are obviously convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

83% Of All Young Shoppers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did give a review. In general, companies have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

Because They Desire To Buy An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Customers Go To Review Sites.

Users come due to the fact that they have already formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic appeal of a website can only go so far when it concerns trust.

Source: Review Trackers