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More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a physician or a lawyer.
Young people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.
Although we now know why consumer reviews are so powerful, many businesses apparently don't.
Source: LsaInsider
89% Of Customers Prefer To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile browser, folks prefer to read reviews on their cell phones.
Source: Statista
A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Revenue
Businesses that treat customers fairly typically flourish, review sites help make certain of that.
Source: Statuslabs
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal
30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews
Communicating with your consumers develops trust. Even something as simple as responding to their reviews and remarks can make them feel valued.
As you might anticipate, customers who feel this way are going to invest more cash with a business.
Source: Statuslabs
Over Half Of People Aged 25-34 Published Reviews
According to Statista, the more youthful generations are evidently the more vocal ones.
Source: Statista
83% Of Clients Do Not Rely On Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust advertisements choose to pay attention to clients' recommendations online.
Source: Statuslabs
83% Of All Young Clients Were Invited To Leave A Review Recently
Of those invited, 80% of clients did give a review. In general, companies have asked 66% of all consumers to leave a review on their company.
Source: Brightlocal
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the basic appeal of a website can only presume when it pertains to trust.
Source: Review Trackers
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management statistics indicate a company's reputation does not affect just the clients. Potential team members likewise take a look at ratings and read reviews.
Source: Deloitte
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our purchasing decisions.
According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.
With the help of other customers, you manage to choose a model that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is really doing. Don't depend upon that figure alone.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a average or negative one.
Source: Brightlocal
If They Were Asked, 77% Of Consumers Would Definitely Leave A Review
More than a 35% would post a review to educate others about their customer encounter and 24% would probably direct their review to the business itself.
Over a 26% would be willing to leave a review to help other people with their choice making process.
Source: Podium