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A Lot Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a average or negative one.
Source: Brightlocal
74% Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Taking a look at online rankings statistics, we found out that a business needs to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
15% Of Users Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15% of prospective consumers won't even consider doing business with a company they can't find opinions about.
Source: Statuslabs
The Average Review Word Count Has Become 65% Much Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
Regardless of how captivating your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still willing to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
89% Of Consumers Prefer To Read Reviews On Their Mobile Devices
Be it through an app or a mobile browser, people today prefer to read reviews on their mobile devices.
Source: Statista
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
83% Of Customers Do Not Trust Advertising
The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to focus on consumers' recommendations online.
Source: Statuslabs
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a brand-new vehicle and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.
With the help of other customers, you manage to pick a model that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and ranking data reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
Just 6% Of Customers Don't Rely On Customer Reviews At All
According to consumer review stats, a massive 19% of customers constantly rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have a huge effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% boost.
Source: RevLocal