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Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our buying decisions.
According to social media reviews stats, Facebook affects the majority of users' purchase choices.
If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to trust a local business.
Source: RevLocal
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.
With the help of other people, you manage to select a model that works for you. That's how favorable reviews convert customers into consumers.
Source: Consumer Affairs
US Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US clients.
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select a medical professional or a lawyer.
Young people (age 18-35) are even more likely to work with an expert based upon online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.
Source: Statista
15 Percent Of People Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of possible consumers won't even consider working with a business they can't find opinions about.
Source: Statuslabs
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Google Represents 57.5 Percent Of All Reviews Throughout The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online ratings stats, we discovered that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal