Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new automobile and there are several models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic appeal of a site can only presume when it comes to trust.

Source: Review Trackers

Over Half Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Score

This stat is one of many that illustrate the significance of online rankings. Now that news of customer fulfillment travels this fast, keeping your consumers happy is more important than ever.

57% of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for businesses with an ideal five star ranking.

Source: Brightlocal

73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the prospective customers are trying to find. Practically a 3rd of consumers say composed reviews are the only feature that makes them believe the sites' reviews are relevant and helpful.

Source: Fan and Fuel

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When consumers have to pick a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats place consumers' reviews as the most trustworthy source of suggestions. Online reviews generally bring the same weight as guidance from family and friends.

Source: Brightlocal

70 Percent Of Consumers Prefer To Learn About A Business Via Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management stats suggest a business's reputation does not affect just the customers. Prospective team members likewise take a look at scores and take a look at reviews.

Source: Deloitte

Google Represents 57.5% Of All Reviews All Over The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Typically 2 out of 3 businesses have outstanding and great ratings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Generally, 142 million consumers go to Yelp monthly. This is as great a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Considering that the vast majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get an idea of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies really make use of them.

Although we now know why customer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider