88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation doesn't impact just the consumers. Prospective team members also look at ratings and take a look at reviews.

Source: Deloitte

The Typical Review Length Has Become 65% Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

American Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the general appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Since the vast bulk of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores statistics, we discovered that a business needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Service Provider

When clients have to pick a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

89% Of Shoppers Like To Read Reviews On Their Smart Devices

Be it via an app or a mobile web browser, customers choose to read reviews on their mobile devices.

Source: Statista

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful people know the value of being informed. User-generated material has an unassailable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US buyers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

If A Business Handles Issues Quickly And Effectively, 95% Of Disappointed Clients Will Go Back To A Business

Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

83% Of All Younger Customers Were Asked To Post A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have asked 66% of all customers to post a review on their company.

Source: Brightlocal

Reviews Shared On Twitter Can Improve Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Website

Normally, 142 million consumers go to Yelp every month. If you have not claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal