Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are several models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you manage to pick one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users pay attention to other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

Positive Reviews Encourage 68% Of Customers To Use A Local Business

Because the large majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of client reviews go on without a reply. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing decisions.

According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.

Facebook reviews statistics reveal that four out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a legal representative or a medical professional.

Younger people (age 18-35) are a lot more likely to work with a professional based on online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

American Shoppers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Customers Would Likely Submit A Review If They Were Asked

More than a 35% would post a review to notify others about their client experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to submit a review to help other people with their decision making process.

Source: Podium

Majority Of Customers Will Not Use A Service If It Has Less Than A 4 Star Rating

This stat is among numerous that illustrate the value of online ratings. Now that news of consumer fulfillment travels this quick, keeping your consumers happy is more important than ever.

57 percent of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for organizations with a best five star ranking.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

83% Of All Young Consumers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did leave a review. In general, companies have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal