The Majority Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

The Majority Of Shoppers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

89% Of Clients Review A Companies Replies To Reviews

Not only do a lot of shoppers read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the potential customers are searching for. Practically a third of customers say composed reviews are the only function that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the enormous impact user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95% Of Disappointed Consumers Will Return To A Company If A Business Manages To Fix Issues Quickly And Effectively

Consumers do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

United States Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista