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Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Articles, Instead Of Advertisements
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
89% Of Buyers Like To Read Reviews Using Their Smart Devices
Be it via an app or a mobile web browser, individuals prefer to read reviews on their smart phones.
Source: Statista
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
These days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
67% Of Customers Say Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
When customers need to choose a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
15% Of Customers Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15% of prospective clients will not even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
77% Of Customers Would Give A Review If They Were Asked
More than a 35% would do it to educate others about their consumer experience and 24% would rather direct their review to the company itself.
Over a 26% would want to leave a review to assist other individuals with their decision making process.
Source: Podium
Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Buying decisions are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a new car and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.
With the help of other customers, you quickly pick a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Business
This stat is among numerous that show the importance of online scores. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more vital than ever.
57% of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Moreover, 11 percent looked only for companies with a perfect five star score.
Source: Brightlocal