70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out many more reviews to get a clear view of how the business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as recommendations from friends and family.

Source: Brightlocal

Online Item Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270%

User review statistics show the purchase possibility for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat clients well generally succeed, review sites help make sure of that.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact use them.

Although we now understand why customer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'very influential'.

To illustrate the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same clients are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall two-thirds of businesses have great and awesome scores. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to select one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

Over Half Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista