71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose a physician or an attorney.

Younger people (age 18-35) are even more inclined to work with an expert based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

USA Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US customers.

Source: Statista

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally 2 out of 3 companies have exceptional and great ratings. Only 5% of companies have a score listed below three stars.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic popularity of a website can only go so far.

Source: Review Trackers

83% Of Clients Don't Rely On Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads choose to pay attention to customers' recommendations online.

Source: Statuslabs

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

89% Of Customers Browse A Companies Replies To Reviews

Not only do many clients check out the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an indisputable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Since They Desire To Purchase A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Go To Review Websites.

Users come due to the fact that they have actually currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly select one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing preferences.

According to social reviews stats, Facebook affects over half of users' purchase choices.

Facebook reviews statistics expose that four out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

70% Of Customers Choose To Learn About A Business Via Articles And Reviews, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still need consumer reviews. There is no skirting around it. Consumers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the massive impact user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc