70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat consumers well typically prosper, review sites help ensure of that.

Source: Statuslabs

Software Reviews Influence Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Customers Review A Businesses Reactions To Reviews

Not only do a lot of consumers read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally two-thirds of businesses have great and outstanding scores. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Since They Desire To Buy An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.

Users come since they have already formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

Over Half Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Score

This stat is one of numerous that show the importance of online rankings. Now that news of client fulfillment travels this fast, keeping your clients pleased is more important than ever.

57% of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a perfect five star score.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose a doctor or a legal representative.

Young people (age 18-35) are even more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the potential clients are searching for. Practically a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

90 Percent Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

83% Of Consumers Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust ads select to pay attention to clients' suggestions online.

Source: Statuslabs