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The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
Over Half Of Individuals Aged 25-34 Published Reviews
According to Statista, the younger generations are evidently the more vocal ones.
Source: Statista
One-half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the worth of being informed. User-generated content has an unassailable influence on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do wonders in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% boost.
Source: RevLocal
49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
If They Were Asked, 77% Of Consumers Would Likely Post A Review
More than a 35% would do it to inform others about their client experience and 24% would likely direct their review to the company itself.
Over a 26% would want to post a review to assist other individuals with their decision making process.
Source: Podium
53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review statistics show that 63% of customer reviews remain without a reaction. That's regrettable, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
82% Of Consumers Visit Review Sites Because They Want To Buy A Product Or A Service And Wish To Get The Truth About Business Services And Products.
Users come due to the fact that they have actually already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a unfavorable or average one.
Source: Brightlocal
83 Percent Of Consumers Do Not Rely On Advertising
The conventional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads select to take notice of clients' recommendations online.
Source: Statuslabs
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat customers well generally succeed, review websites help make sure of that.
Source: Statuslabs
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Overall two-thirds of businesses have excellent and awesome rankings. Only 5% of companies have a ranking listed below three stars.
Source: Brightlocal