The Typical Review Word Count Has Gotten 65% Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a physician or a legal representative.

Young people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

Only 6% Of Consumers Do Not Trust Client Reviews At All

According to consumer review statistics, a massive 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social media reviews stats, Facebook affects more than half of users' purchase choices.

Facebook reviews statistics expose that 4 out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

15% Of People Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of prospective consumers won't even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

83 Percent Of Clients Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust ads select to take notice of customers' suggestions online.

Source: Statuslabs

73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be clients are looking for. Practically a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

70% Of Customers Prefer To Find Out About A Business By Means Of Posts And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

Reviews have an enormous impact on their decision when customers have to select a service provider.

Source: DemandGenReport

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get an idea of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most credible source of suggestions. Online reviews usually bring the very same weight as recommendations from friends and family.

Source: Brightlocal

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and score stats show people value the opinion of peers more than any other content.

Source: Collective Bias