70 Percent Of Customers Prefer To Learn About A Business Through Short Articles And Reviews, Instead Of Ads

Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Generally, 142 million consumers check out Yelp on a monthly basis. This is as great a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an unassailable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

82 Percent Of Consumers Go To Review Sites Because They Wish To Purchase An Item Or A Service And Wish To Get The Truth About The Businesses Product Or Services.

Users come since they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Positive Reviews Motivate 68% Of Consumers To Use A Local Business

Considering that the large bulk of customers read reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent boost.

Source: RevLocal

Google Accounts For 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Many Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

Just 6 Percent Of Consumers Don't Trust Consumer Reviews At All

According to consumer review data, a whopping 19 percent of customers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista