64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats show a business's reputation does not affect simply the customers. Prospective employees also look at ratings and read reviews.

Source: Deloitte

A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Income

Businesses that treat consumers fairly usually prosper, review sites help make sure of that.

Source: Statuslabs

89% Of Shoppers Prefer To Read Reviews On Their Smart Devices

Be it via an app or a mobile web browser, customers choose to read reviews on their phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Service

This stat is among lots of that show the importance of online scores. Now that news of consumer fulfillment travels this quick, keeping your consumers happy is more crucial than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with an ideal five star score.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'really frequently'.

Source: Trust You

Online Product Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270 Percent

User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

The Majority Of Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general popularity of a site can just go so far.

Source: Review Trackers

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

People Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

The Average Review Length Has Gotten 65% Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

82 Percent Of Customers Visit Review Websites Because They Wish To Buy An Item Or A Service And Wish To Get The Facts About The Businesses Products And Services.

Review sites are locations that customers go to get the facts about a service, item or business. Since they have already formed a purchase decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal