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Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Customers Could Invest 31 Percent More With A Business That Has Fantastic Reviews
Pay attention to this fact. The more detailed other users explain your services or product, the more money you can charge and consumer review statistics show us precisely how much more.
Source: Martech Zone
30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews
Corresponding with your consumers develops trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.
As you might anticipate, clients who feel this way are more willing to spend more money with a company.
Source: Statuslabs
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the general popularity of a site can just presume when it concerns trust.
Source: Review Trackers
Over Half Of Consumers Aged 25-34 Posted Reviews
According to Statista, the younger generations are reportedly the more vocal ones.
Source: Statista
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the same weight as advice from family and friends.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Customers
24% of US buyers consider reviews as 'extremely influential'.
To show the value of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
73% Of Customers Believe Client Reviews Are More Important Than Star And Number Scores
Online review data make it clear individuals aren't pleased with scores alone.
Written reviews make the stats appear more genuine which is what the would-be customers are looking for. Nearly a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.
Source: Fan and Fuel
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
Online Product Reviews About A Product Can Boost Its Conversion Rate By A Staggering 270 Percent
User review statistics reveal the purchase likelihood for an item with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
Reviews Published On Twitter Can Grow Online Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz