Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review stats show the purchase likelihood for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Corresponding with your clients builds their trust. Even something as simple as reacting to their comments and reviews can make them feel valued.

As you might anticipate, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Usually, 142 million customers go to Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Many Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower ranking in fact helps your overall rating.

According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Only 6 Percent Of Customers Don't Trust Client Reviews At All

According to client review data, a whopping 19 percent of customers constantly trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

83 Percent Of Clients Do Not Rely On Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust advertisements pick to focus on clients' recommendations online.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Since the vast majority of consumers check out reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying preferences.

According to social reviews stats, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

Visitors Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the same weight as recommendations from family and friends.

Source: Brightlocal

89% Of Consumers Browse A Businesses Feedback To Reviews

Not only do the majority of consumers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Reviews Published On Twitter Can Help Increase Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat customers well generally succeed, review sites help ensure of that.

Source: Statuslabs