61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally 2 out of 3 companies have good and awesome rankings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat clients well usually succeed, review sites help ensure of that.

Source: Statuslabs

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews generally bring the very same weight as recommendations from friends and family.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and ranking statistics show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an unassailable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

70% Of Customers Choose To Find Out About A Business Via Posts And Reviews, Rather Than Advertisements

Ads are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online ratings stats, we found out that a company requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

77% Of Clients Would Submit A Review If They Were Asked

More than a 35% would post a review to advise others about their client experience and 24% would rather direct their review to the business itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

Clients Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying choices are made quickly.

Online reviews are obviously convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

If A Company Deals With Issues Quickly And Effectively, 95% Of Disappointed Clients Will Go Back To A Business

Consumers do not expect you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Considering that the huge majority of customers read reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone