95% Of Unhappy Customers Will Return To A Company If A Business Deals With Problems Rapidly And Effectively

Clients don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there's absolutely nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Many Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower score actually helps your overall score.

According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

83 Percent Of Clients Don't Rely On Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads pick to focus on consumers' suggestions online.

Source: Statuslabs

Over Half Of People Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online scores statistics, we discovered that a business requires to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get a better idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the exact same weight as advice from friends and family.

Source: Brightlocal

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Corresponding with your clients builds their trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.

As you may anticipate, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

89% Of Customers Review A Businesses Reactions To Reviews

Not only do most customers check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra