Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Given that the vast bulk of consumers check out reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact make use of them.

Although we now understand why consumer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

More Than Half Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Rating

This stat is among numerous that illustrate the importance of online ratings. Now that news of customer satisfaction travels this quick, keeping your clients pleased is more crucial than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for organizations with a perfect five star rating.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Consumers Prefer To Learn About A Business Via Reviews And Posts, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select a physician or a legal representative.

Young people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

89% Of Consumers Prefer To Read Reviews On Their Smartphones

Be it by means of an app or a mobile browser, folks choose to read reviews on their mobile phones.

Source: Statista

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats prove that 63% of consumer reviews go on without a reply. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

89% Of Clients Review A Businesses Reactions To Reviews

Not only do the majority of consumers check out the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

98% Of Yelp's Browsers Purchased From A Business They Found On The Site

Usually, 142 million consumers check out Yelp each month. If you have not claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

90 Percent Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated material has an unassailable impact on customers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

83% Of Consumers Don't Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads pick to pay attention to consumers' recommendations online.

Source: Statuslabs

67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

Reviews have a massive impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz