Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most credible source of suggestions. Online reviews normally carry the same weight as recommendations from loved ones.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically 2 out of 3 companies have good and exceptional rankings. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal

86 Percent Of Customers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you give them a good experience.

Source: Brightlocal

Consumers Could Spend 31% More With A Business That Has Great Reviews

Take note of this fact. The better other users explain your services or product, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out many more reviews to get an idea of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70 Percent Of Customers Choose To Discover A Business Through Reviews And Articles, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing preferences.

According to social reviews statistics, Facebook impacts the majority of users' purchase choices.

Facebook reviews statistics reveal that four out of five users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Clients Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying decisions are made quickly.

Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

83% Of All Young People Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did submit a review. In general, companies have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Typically, 142 million consumers check out Yelp monthly. If you haven't declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal