The Typical Review Word Count Has Become 65% Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Many Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Generally, 142 million consumers check out Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

83% Of All Young Buyers Were Invited To Give A Review Recently

Of those invited, 80% of consumers did give a review. Overall, companies have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Probably Leave A Review

More than a 35% would submit a review to advise others about their client encounter and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

The Majority Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista