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63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.
Source: Review Trackers
Clients Could Invest 31 Percent More With A Business That Has Excellent Reviews
Focus on this fact. The better other users describe your service or product, the more money you can charge and consumer review stats show us precisely just how much more.
Source: Martech Zone
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
More Than Half Of Customers Aged 25-34 Submitted Reviews
According to Statista, the younger generations are purportedly the more vocal ones.
Source: Statista
53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review stats prove that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
Google Accounts For 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Service Provider
Reviews have an enormous impact on their decision when customers have to select a service provider.
Source: DemandGenReport
Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for a product with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize An Organisation
This stat is among lots of that highlight the importance of online scores. Now that news of client satisfaction travels this fast, keeping your consumers delighted is more important than ever.
57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Additionally, 11% looked only for organizations with an ideal five star score.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very often'.
Source: Trust You
Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business
Given that the huge majority of customers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to purchase a new automobile and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Only 6% Of Customers Do Not Trust Consumer Reviews At All
According to client review statistics, a massive 19% of customers constantly trust online reviews and never ever a make a purchase without checking out reviews first.
Source: Statista
72% Of Clients Will Not Take Action Before They Read Some Reviews
No matter how attractive your marketing is, you still need customer reviews. There is no other way around it. Customers are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
A Lot Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or mediocre one.
Source: Brightlocal