52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

A Solitary Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% increase.

Source: RevLocal

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Usually, 142 million consumers go to Yelp monthly. If you have not declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential customers are searching for. Nearly a third of customers say composed reviews are the only feature that makes them think the websites' reviews are relevant and helpful.

Source: Fan and Fuel

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how alluring your marketing is, you still need client reviews. There's no skirting around it. Customers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

Over Half Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

US Shoppers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various elements of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US customers.

Source: Statista

Reviews Shared On Twitter Can Increase Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Clients Read A Businesses Feedback To Reviews

Not only do most clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

83% Of All Young Consumers Were Invited To Post A Review Recently

Of those invited, 80% of customers did give a review. Overall, companies have actually asked 66% of all customers to leave a review on their business.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You