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Positive Reviews Motivate 68% Of Customers To Use Local Businesses
Considering that the large majority of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two-thirds of businesses have outstanding and good scores. Just 5% of companies have a ranking below three stars.
Source: Brightlocal
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the worth of being informed. User-generated content has an unassailable influence on consumers.
If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
15% Of Buyers Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of potential clients won't even consider working with a business they can't find viewpoints about.
Source: Statuslabs
A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Income
Businesses that treat consumers well usually succeed, review sites help make sure of that.
Source: Statuslabs
67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
When customers have to pick a solution provider, reviews have a massive influence on their decision.
Source: DemandGenReport
The Average Review Length Has Actually Become 65% Much Shorter Since 2010
In recent years reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies question the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review stats show the purchase possibility for an item with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone