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If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use A Company
This stat is among numerous that highlight the importance of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your consumers pleased is more important than ever.
57% of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked only for companies with a perfect five star rating.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.
Source: Statista
70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read much more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.
Source: Brightlocal
74 Percent Of Local Businesses Have At A Minimum, One Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Taking a look at online ratings statistics, we discovered that a business requires to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
Just 6 Percent Of Customers Do Not Rely On Client Reviews At All
According to client review stats, a tremendous 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made quickly.
Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review stats reveal the basic appeal of a website can just go so far when it comes to trust.
Source: Review Trackers
Over Half Of Consumers Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are clearly the more vocal ones.
Source: Statista
Google Accounts For 57.5% Of All Reviews Globally
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
American Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads select to take notice of customers' suggestions online.
Source: Statuslabs
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also affect our purchasing preferences.
According to social media reviews data, Facebook affects the majority of users' purchase decisions.
Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal