53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Because the large majority of consumers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Consumers Prefer To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, people today prefer to read reviews on their cell phones.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a medical professional or a lawyer.

Young people (age 18-35) are a lot more inclined to employ an expert based upon online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews

Communicating with your consumers develops trust. Even something like reacting to their reviews and remarks can make them feel appreciated.

As you may anticipate, clients who feel this way are ready to invest more cash with a company.

Source: Statuslabs

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

Since They Desire To Buy A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82% Of Customers Visit Review Sites.

Users come due to the fact that they have actually currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When consumers have to choose a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying preferences.

According to social reviews data, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of five users are most likely to trust a local business.

Source: RevLocal

83% Of All Young Customers Were Asked To Leave A Review Recently

Of those invited, 80% of consumers did post a review. Overall, businesses have asked 66% of all clients to give a review on their company.

Source: Brightlocal

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those same consumers are also happy to accept slower shipping times for such items.

Source: Turntonetworks