89% Of Shoppers Want To Read Reviews Using Their Smart Devices

Be it through an app or a mobile web browser, everyday people choose to read reviews on their phones.

Source: Statista

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

83% Of Consumers Don't Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads choose to focus on customers' suggestions online.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the enormous impact user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

73% Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't pleased with scores alone.

Client reviews make the statistics appear more genuine which is what the prospective customers are looking for. Almost a 3rd of consumers state written reviews are the only feature that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Staying connected with your consumers creates trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are going to invest more cash with a company.

Source: Statuslabs

If A Business Deals With Issues Rapidly And Effectively, 95% Of Unsatisfied Consumers Will Go Back To A Company

Clients don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Reviews Published On Twitter Can Help Increase Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an indisputable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Generally two-thirds of companies have excellent and outstanding scores. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews stay without a reaction. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

More Than Half Of Consumers Will Not Utilize A Service If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the importance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your clients delighted is more vital than ever.

57 percent of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked only for services with an ideal five star ranking.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually use them.

Although we now understand why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider