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89% Of Clients Review A Companies Reactions To Reviews
Not only do many clients check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies really use them.
Although we now know why customer reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Given that the large majority of consumers read reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Reviews Influence Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
88% Of Executives Regard Reputation Risk As A Leading Business Concern
Reputation management statistics indicate a company's reputation does not impact simply the consumers. Prospective employees likewise take a look at scores and take a look at reviews.
Source: Deloitte
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics show the general appeal of a website can just go so far when it concerns trust.
Source: Review Trackers
53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the value of being informed. User-generated material has an indisputable influence on customers.
If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Google Represents 57.5% Of All Reviews World Wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read client reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. However, they understand the enormous impact user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing consumers see. Still, users take note of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista