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Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To show the significance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same customers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
Google Accounts For 57.5% Of All Reviews Across The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
83% Of Customers Do Not Trust Advertising
The standard channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust ads choose to focus on consumers' suggestions online.
Source: Statuslabs
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can likewise affect our purchasing preferences.
According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business.
Source: RevLocal
Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Considering that the large majority of customers check out reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually utilize them.
Although we now know why client reviews are so effective, most businesses apparently do not.
Source: LsaInsider
15 Percent Of Users Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15% of potential customers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
The Typical Review Word Count Has Become 65% Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
If They Were Asked, 77% Of Clients Would Undoubtedly Post A Review
More than a 35% would submit a review to educate others about their customer encounter and 24% would rather direct their review to the business itself.
Over a 26% would be willing to post a review to help other people with their choice making process.
Source: Podium
Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing decisions are made rapidly.
Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
The Majority Of Consumers Aged 25-34 Gave Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista