Just 6% Of Consumers Don't Trust Customer Reviews At All

According to customer review data, a whopping 19% of customers constantly rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

90% Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

The Majority Of Clients Aged 25 To 34 Published Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There's no skirting around it. Consumers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Clients Might Invest 31 Percent More With A Business That Has Great Reviews

Take notice of this statistic. The more detailed other users explain your product or service, the more cash you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous effect user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

77% Of Consumers Would Most Likely Leave A Review If They Were Asked

More than a 35% would post a review to inform others about their client encounter and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

15 Percent Of Customers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential consumers will not even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats show the general popularity of a website can just presume when it comes to trust.

Source: Review Trackers

70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz