Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact utilize them.

Although we now know why consumer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats reveal the general appeal of a site can only presume when it concerns trust.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your customers develops trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you may expect, clients who feel this way are ready to spend more cash with a business.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

91% Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats position customers' reviews as the most reliable source of suggestions. Online reviews normally bring the same weight as advice from loved ones.

Source: Brightlocal

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings statistics, we found out that a business requires to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Positive Reviews Motivate 68% Of Consumers To Use A Local Business

Since the huge majority of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Consumers Would Likely Leave A Review If They Were Asked

More than a 35% would do it to notify others about their customer encounter and 24% would likely direct their review to the business itself.

Over a 26% would want to submit a review to assist other individuals with their decision making process.

Source: Podium

Google Represents 57.5% Of All Reviews Worldwide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers