A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% increase.

Source: RevLocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.

Source: Review Trackers

89% Of Consumers Review A Companies Replies To Reviews

Not only do a lot of individuals check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Reviews Posted On Twitter Can Help Boost Revenues By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Clients Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Focus on this fact. The more detailed other users explain your product or service, the more cash you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an unassailable impact on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Corresponding with your customers builds their trust. Even something like responding to their reviews and remarks can make them feel valued.

As you may anticipate, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Worldwide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

83% Of All Younger Consumers Were Asked To Submit A Review Recently

Of those invited, 80% of clients did post a review. In general, businesses have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a doctor or a legal representative.

Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Given that the huge majority of customers check out reviews, you would want yours to be appealing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74% Of Regional Companies Have At Least One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Looking at online scores statistics, we discovered that a business requires to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually use them.

Although we now know why client reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider