Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Considering that the huge majority of consumers read reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use A Business

This stat is one of numerous that illustrate the importance of online ratings. Now that news of consumer satisfaction travels this quick, keeping your consumers delighted is more crucial than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with an ideal five star ranking.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our buying preferences.

According to social media reviews data, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are likely to rely on a local business.

Source: RevLocal

Google Represents 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

American Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When people check out reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most credible source of suggestions. Online reviews generally bring the very same weight as recommendations from loved ones.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat clients fairly normally prosper, review websites help ensure of that.

Source: Statuslabs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the massive impact user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

70% Of Consumers Choose To Find Out About A Business Through Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs