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70% Of Consumers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Ads
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
A Lot Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Only 6 Percent Of Customers Don't Rely On Customer Reviews At All
According to consumer review statistics, a massive 19 percent of consumers always trust online reviews and never ever a buy without reading reviews first.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated material can do wonders in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% increase.
Source: RevLocal
67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Picking A Service Provider
Reviews have a huge impact on their decision when clients have to choose a solution provider.
Source: DemandGenReport
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated material has an indisputable effect on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal