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63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general appeal of a site can only go so far.
Source: Review Trackers
83% Of All Young Consumers Were Asked To Submit A Review Recently
Of those invited, 80% of customers did give a review. In general, businesses have asked 66% of all customers to give a review on their company.
Source: Brightlocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Typically 2 out of 3 businesses have excellent and awesome ratings. Only 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals say about very first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
The Majority Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating in fact helps your overall rating.
According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270%
User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of customers, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out consumer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social media reviews data, Facebook impacts more than half of users' purchase choices.
Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal