US Shoppers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people check out reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Google Represents 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

15% Of Buyers Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of potential consumers will not even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the enormous impact user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Individuals Prefer To Read Reviews Using Their Smart Devices

Be it through an app or a mobile web browser, consumers prefer to read reviews on their mobile devices.

Source: Statista

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

90 Percent Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

70 Percent Of Consumers Prefer To Learn About A Business Through Reviews And Short Articles, Rather Than Ads

Ads are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

89% Of Clients Review A Companies Reactions To Reviews

Not only do most clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

Online Item Reviews About An Item Can Amplify Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase possibility for a product with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone