Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online scores statistics, we found out that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

73% Of Customers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Almost a third of consumers say composed reviews are the only feature that makes them think the websites' reviews are useful and appropriate.

Source: Fan and Fuel

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million customers check out Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

90% Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

70% Of Consumers Prefer To Find Out About A Business Via Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Users Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and score data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

89% Of Clients Review A Businesses Reactions To Reviews

Not only do a lot of shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista