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95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
86% Of Customers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you offer them a good experience.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Overall two thirds of companies have great and outstanding rankings. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews
No matter how eye-catching your marketing is, you still require client reviews. There's no skirting around it. Clients are still going to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
89% Of Clients Want To Read Reviews On Their Smart Devices
Be it through an app or a mobile web browser, consumers prefer to read reviews on their cell phones.
Source: Statista
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually use them.
Although we now understand why client reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
USA Buyers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews
When people read reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA customers.
Source: Statista
Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Because the large majority of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal