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72% Of Consumers Will Not Take Action Unless They Read Some Reviews
Regardless of how alluring your marketing is, you still need customer reviews. There's no other way around it. Consumers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
89% Of Customers Browse A Businesses Feedback To Reviews
Not only do the majority of individuals read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.
With the help of other customers, you manage to select one that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Staying connected with your consumers develops trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are happy to invest more money with a company.
Source: Statuslabs
Most Popular Items Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star ranking is the first thing consumers see. Still, users pay attention to other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
77% Of Customers Do Not Trust Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews World-wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Business
This stat is among many that illustrate the significance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your customers happy is more vital than ever.
57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
11% looked only for businesses with a perfect five star rating.
Source: Brightlocal
American Consumers View "Product Performance" To Be The Most Helpful Information In Product Reviews
When individuals read reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US customers.
Source: Statista
70% Of Customers Choose To Learn About A Business Through Posts And Reviews, Instead Of Ads
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.
Source: Statuslabs