77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly pick one that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a medical professional or an attorney.

Younger people (age 18-35) are much more likely to employ an expert based on online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

82% Of Consumers Check Out Review Websites Due To The Fact That They Wish To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Products And Services.

Review websites are locations that customers go to get the truth about a service, business or product . Users come since they have actually currently formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get a better idea of how the business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review stats position customers' reviews as the most reliable source of suggestions. Online reviews normally carry the very same weight as suggestions from loved ones.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo