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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you offer them a good experience.
Source: Brightlocal
88% Of Executives View Reputation Risk As A Top Business Problem
Reputation management stats indicate a business's reputation does not affect simply the clients. Prospective employees also look at scores and take a look at reviews.
Source: Deloitte
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.
With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
89% Of Clients Want To Read Reviews Using Their Smart Devices
Be it via an app or a mobile browser, people prefer to read reviews on their cell phones.
Source: Statista
91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review statistics put customers' reviews as the most reliable source of recommendations. Online reviews typically carry the very same weight as suggestions from friends and family.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US shoppers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach customers aren't as prominent as they used to be. Most users who no longer trust advertisements pick to pay attention to clients' suggestions online.
Source: Statuslabs
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
Reviews Shared On Twitter Can Help Increase Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo