91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the very same weight as guidance from loved ones.

Source: Brightlocal

People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made quickly.

Online reviews are clearly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Software Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get an idea of how the business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Normally, 142 million consumers check out Yelp every month. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Due To The Fact That They Want To Purchase A Service Or An Item And Desire To Get The Facts About The Businesses Items And Services, 82% Of Consumers Visit Review Websites.

Review websites are places that people go to get the truth about a service, item or business. Users come because they have actually already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Since the huge majority of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.

Source: Review Trackers

Google Represents 57.5% Of All Reviews Globally

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

89% Of Customers Review A Businesses Feedback To Reviews

Not only do most individuals read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

83% Of Clients Don't Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to pay attention to consumers' suggestions online.

Source: Statuslabs

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat consumers honorably usually prosper, review websites help make certain of that.

Source: Statuslabs

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation doesn't impact just the consumers. Potential employees also look at scores and take a look at reviews.

Source: Deloitte

15% Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of prospective clients will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs