67% Of Customers Admit Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have an enormous effect on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

Many Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower score actually helps your overall score.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still require consumer reviews. There is no way around it. Customers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

89% Of Clients Browse A Companies Reactions To Reviews

Not only do the majority of shoppers read the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat clients well generally prosper, review sites help make sure of that.

Source: Statuslabs

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Because They Desire To Acquire A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Sites.

Review sites are places that people go to get the facts about a business, service or product . Users come because they have actually already formed a purchase decision. The majority of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge effect user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumers Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made quickly.

Online reviews are certainly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone